I help businesses get ranked in Google and cited by AI systems, ChatGPT, Perplexity, and Google AI Overviews. Based in Byron Bay. Working with clients across Australia, the USA, UK, and Europe.
I started in digital before most people knew what a search engine was. C64 at home, school computer club, early TCP/IP via AARNet, the kind of foundation that shapes how you think about systems and data for the rest of your career.
Over two decades of client work across Australia and internationally has produced a simple conviction: most SEO work fails because it focuses on tactics rather than understanding what search engines are actually trying to do. Google isn't trying to rank keywords. It's trying to identify trusted, authoritative sources for specific topics. That's a different problem with a different solution.
The shift to AI search, ChatGPT, Perplexity, Google AI Overviews, accelerates this. AI systems don't rank pages. They build entity models: who knows what, how consistently they present it, whether others reference them as a reliable source. The businesses that understand this early are building an advantage that will compound for years.
I keep current through forums, journals, and conferences, and have recorded with Daniel Jones from Savage Garden. Not all of that is relevant to your SEO, but it's all true.
I work directly with every client. No handoffs, no account managers. If you're working with Digital Dominator, you're working with me.
SEO and AI visibility agency based in Byron Bay. Works with businesses across Australia, USA, UK, and Europe. Every client engagement led directly. Tools, strategy, platform engineering, and content authority, the complete picture of digital visibility.
digitaldominator.com.au →AI authority scoring platform. Measures 63 signals across four dimensions, Brand Intelligence, Source Intelligence, AI Readiness, and AI Risk and Exposure, and returns a single composite score. The engine that benchmarks every Digital Dominator engagement today.
Join the waitlist →AI visibility remediation platform. Licences the Authority44 API and implements the fixes, schema, entity structuring, crawl repair, content authority, inside WordPress, RankMath, and Shopify. Built with Ivan Donlic.
Join the waitlist →Byron Bay band. Recordings released for Quiksilver and Kelly Slater. Songs selected by Kirk Pengilly of INXS for Layne Beachley's Life in the Fast Layne. Recorded with Daniel Jones of Savage Garden.
moonjuice.band →Technical audits, keyword architecture, domain trust, crawl optimisation, indexing hygiene. Built on data analysis, not guesswork.
Getting cited by ChatGPT, Perplexity, and Google AI Overviews. Entity structuring, schema authority, content depth signals.
Schema markup, canonical architecture, structured data, Core Web Vitals, crawl budget management, and log file analysis.
WooCommerce and Shopify. Product schema, category architecture, faceted navigation, and conversion-focused organic strategy.
Information gain strategy, topical depth, E-E-A-T signals, and the structural patterns that get content cited by AI systems.
Built Authority44 and OGO1 from the ground up. API architecture, scoring methodology, and the product thinking behind both platforms.
29% of pages in a ChatGPT Deep Research session were found via internal links, not search. What this means for site architecture.
Read on Digital Dominator →Information Gain Score, the patent Bill Slawski analysed in 2020, is now more relevant than ever. Here's what it means and how to use it.
Read on Digital Dominator →From invisible to authoritative. Schema, structured content, and AI visibility strategy, the full account.
Read on Digital Dominator →AI systems are now answering the questions your buyers are asking. If you're not in ChatGPT and Perplexity, you're invisible to a growing share of your market.
Read on Digital Dominator →All sessions are held online via video call. No travel, no waiting rooms. A focused conversation about your digital strategy and what needs to change. Byron Bay is where I'm based. Clients are everywhere.